TECHNOLOGY
UK & US Prime Day Alternatives: Rival Sales & Deals
Amazon Prime Day 2022 arrives July 12-13. Prime Day offers thousands of exclusive discounts site-wide. Of course, to get Prime Day discount, you need a Prime membership. The servicecosts £7.99 / US$14.99 per month (or £79/$139 for the year).
You can check out all early Prime Day sales in our roundup.
But if you don’t want to commit to a subscription, or can’t stand the idea of making Jeff Bezos even richer, the good news is that there are plenty of other retailers participating in massive summer sales in both the UK and US.
UK Prime Day Alternatives
John Lewis Summer Sale
You can buy all kinds of electronics in the John Lewis summer sale. Here are some discounts to check out:

Samsung
Or you can browse all top offers on electronics.
eBay: 10% discount
Right now, if you go to eBay, you can save 10% on selected products. Just use the code HEREIS10 to unlock the discount. The 10% sale runs through June 9.

eBay
Argos: summer discount on small appliances
Argos is having a summer sale with a whole bunch offers for small appliances† Here are some of the best:
Curries: Clearance Deals
There is plenty to sniff in the Curries sale†

Sony
Very: Very big sale
Very’s sale runs until July 7. The deals change, but here are some of the products that caught our eye.
- Hisense 40A4GTUK 40 inch, Full HD, Freeview Play, Smart TV with Alexa in black for £189, from £259
- HP15s-fq2016na-laptop (15.6in FHD, Intel Core i5 1135G7, 8GB RAM, 512GB SSD) in silver for £449, down from £579
- Shark Anti Hair Wrap Corded Vacuum Cleaner with Flexology, Pet Model HZ500UKT, for £199 down from £269
US Prime Day Alternatives
Walmart (US)
There’s no announcement from Walmart yet, but we expect the retailer to have competitive sales around the same time as Prime Day. Usually, the Walmart sale lasts a day longer than Amazon’s.
Best Buy (US)
Last year, Best Buy’s Bigger Deal event started on June 15 and lasted through June 22, coinciding with the end of Prime Day and we’d expect a similar overlap with Amazon sales this year. You’ll find deals on all kinds of technology, including TVs, laptops, tablets, phones, Apple devices, and more.
Target (US) – ‘Deal Days’
Target has announced its Deal Days event. It starts on July 11, a day before Prime Day. Target hasn’t announced any specific deals yet, but we do know the potential savings in several product areas:
- Up to 50% off technology
- $70 off Apple products
- Up to 40% discount on kitchen appliances
- Up to 35% discount on floor care products
Go to Target to see all of its offers.
Not all sales have been announced yet, so we’ll be updating this article as more are announced. We also keep track of the best deals on Amazon and beyond in our dedicated deals hub. See our best deals for deals on specific types of devices:
