When we compare how they did betting in the 1980s and how they do today, we see a significant gap. If before, to place a bet, you had to go to the nearest bookmaker, stand in line and take a chance there, today you can do it from your smartphone. The internet has changed our world and this industry even more. Due to the increased number of customers, modern UK gambling sites can propose the best offers and develop at a tremendous speed, expanding the number of sports games and competitions.
How did bookmakers switch to your smartphone?
There used to be bookmakers in every city. Fans of different clubs came here not only to place bets, but also to chat, discuss matches and have fun. But today not everyone has the opportunity to find time to visit their favorite bookmaker, and such discussions often end in disputes or even fights. And if you won, you had to go to the office, where you were told no amount of money was required for payments.
In the early 2000s, when the Internet appeared in every home, bookmakers increasingly began to create their websites, where they began to accept bets through various payment systems. It enabled them to significantly expand their audience, reduce office maintenance costs, and improve service levels (no more queues, payment delays, and other inconveniences).
Over time, most bookmakers started making mobile applications. Now the process of placing bets has become simple: wherever you are or what time of day the gamer wants to bet, your favorite bookmaker is always at hand. It is very useful if you want to bet directly during the game, for example on the outcome of the second half.
Each mobile application has its features, but often has the same functionality as a regular bookmaker site:
search for data about upcoming competitions or races; view statistics and expert opinions; top up the deposit; place a bet; order a payout.
Betting on your favorite sport is now easier than ever.
New types of bets
As we mentioned, the increase in the number of players has caused the industry to start developing at a tremendous speed. In particular, this has led to an increase in the types of bets. If you used to bet on who would win the league, today you can bet on the score the match will end with, the minute the first goal will be scored, who will be the manager of your favorite league and much more. If you look at the list of bets, you understand what a good imagination the bookmakers working today have.
In addition, real-time betting is common nowadays. It allows players to be even more involved in the game, to make assumptions about how the game will end even if their favorite team loses from the first minutes of the match. If previous bookmakers stopped accepting bets when the match started, today you can even do so in the last minutes of the game.
Mostly live betting is accepted in football, but we are seeing it being introduced for other sports as well.
A wider selection of games
Some bookmakers offer to bet on a significant number of leagues each year. If back in the day the main competitions were football, the choice of games is awe-inspiring. If you are fond of tennis, you can easily find a bookmaker that offers the best odds.
Back in the 1980s, you had to take a plane ticket to bet on a college basketball game in America, but today you can watch leagues around the world and place bets from the comfort of your room.
Moreover, e-sports are gaining extraordinarily in popularity these days. Previously nobody knew about computer game competitions, but today these are huge competitions with millions of viewers worldwide and huge prizes. Moreover, today bookmakers are competing to offer more competitions in different games. If you are a fan of esports these days, you can bet on football fans too.
Whatever sport you choose, you can easily find the nearest league and place a bet on it.
Excellent interaction with fans
Suppose that earlier fans today could only make predictions based on personal experience and intuition. In that case, more and more resources provide detailed analysis of upcoming matches, stats, expert ratings, and much more. Such data allows players to more soberly assess the outcome of the game.
Moreover, with betting becoming more and more popular, more fans got even more involved in the game. If they had waited for the game earlier with the thought of having a good time at the stadium or watching TV at the sports bar, today they have a real chance to earn money from their favorite hobby. In the United States, for example, the number of avid fans who don’t miss a single game has increased dramatically after the enactment of decrees lifting some restrictions on sports betting. And there are many such examples.
The advent of the internet and other technologies has made the world of sports betting more exciting and diverse. Nowadays you can bet on almost any sport in your car or bedroom. You get high odds, a lot of analysis and excellent bonuses.