Scholarship
How DB Schenker used Feedly to create an “innovation hub” to detect new enterprise alternatives
How DB Schenker used Feedly to create an “innovation hub” to detect new venture alternatives – Feedly Weblog
THE SOLUTION
Using Leo, Feedly’s AI engine to build a hub to track improvements, features, rivals and alternatives
When Jacek Feedly first started pitching to internal stakeholders, his staff was quickly inundated with requests for their own newsletters with real-time information.
“Almost immediately we had numerous colleagues asking us to create newsletters for them,” recalls Jacek. “It started scaling up quickly and it quickly reached the goal that our dedicated Feedly staff of two would not be able to do the monitoring for the entire company.”
So as a replacement, Jacek created a mannequin from the inside out that Leo uses to send DB Schenker’s innovation, pattern, competitor and alternative hub and triage information to the wider company.
Here’s how he did it:
1. Set Leo to deliver the right info
Feedly’s Leo AI engine uses a series of machine studies of fashion to repeatedly learn tens of millions of articles to explore and tag key ideas in practice. It’s like having a particularly enthusiastic analysis assistant – with 1,000,000 copies the computational power.
Jacek arranges Leo Net Alerts, AI-powered internet searches, to spot logistical improvements for brand new developments. He also used Leo’s pre-trained Technical and scientific innovation concept to keep up-to-date with emerging properties and new applied sciences instantly.
In addition, Jacek has arranged Leo Net Alerts for the gross sales groups for DB Schenker’s numerous business models to help them identify business alternatives. The Leo Net Alerts focused on issues related to the supply chain, last mile deliveries, land transportation, ocean freight and warehousing. “It was that clear,” he says.
Jacek created this Leo Net Alert “Logistics Innovation” to track innovation within the areas his company cares about most.
2. Composite newsletters disseminate valuable market intelligence information throughout the company
Once Jacek gave Leo so much information about delivering related information, he turned on Staff Newsletters. The innovation staff compose articles by saving them to a Board in Feedly, after which the newsletters are regularly sent to a predefined list of emails from Boards.
When Jacek and the innovation staff submit articles to certain Feedly Boards, weekly newsletters are sent to subscribers across the company. Boards can even cause a proliferation of different workflows, which is equivalent to pushing content to an innovation portal.
He then introduced the device’s market intelligence features to groups across the company to help various groups create their own newsletters based primarily on their intelligence needs.
The innovation workforce’s first insider had a very specific goal: to use Feedly to keep up to date with their customers’ latest investments. “When our customers build a warehouse or a production facility, they want logistics companies fast,” explains Jacek. “If we find out that our gross sales people are more likely to be able to use our customers to supply our businesses.”
From there, curiosity quickly grew and a number of groups approached Jacek to arrange their own newsletters. Soon, Jacek had used Leo to arrange 18 completely different newsletters for groups across the company.
3. The innovation staff creates a scalable framework for floor characteristics
When a staff approaches Jacek to help them gather market intelligence, the method is simple:
Jacek asks the division what key phrases and ideas they need to meet. He then creates the Leo Net Alerts for them and asks for suggestions with each Net Alert. Collectively, they tune their Leo Net Alerts to improve the signal-to-noise ratio so that they only get what matters most. Finally, he trains a “Feedly Editor” staff that takes possession of the division’s market intelligence – and Jacek is free to assist the following employees who wish to collect market intelligence.
Jacek says: “I help them within the first weeks and I help them publish the primary publication. Then I hand over the reins and that person becomes responsible for gathering intelligence for his or her personnel. They will do their own thing.”
“When our customers build a warehouse or a production facility, they quickly want logistics companies. If we find out sooner, our gross sales people will be able to approach our customers to supply our businesses.”
