Cousera offers a great opportunity to earn a Facebook Social Media Marketing Professional Certificate. Start your career in social media marketing. Build job-ready skills and credentials to go from beginner to job-ready in about 5 months. No degree or previous experience required.
About Facebook Social Media Marketing Professional Certificate
Whether you’re already tinkering with social media platforms for your business or are completely new to digital marketing, you’ve come to the right place. Developed by digital marketing experts at Aptly along with Facebook marketers, this six-course program includes industry-relevant curriculum designed to prepare you for an entry-level position in social media marketing.
After an introduction to digital marketing and the major social media platforms, you’ll learn to build an online presence, create posts, build a following, and manage your social media accounts. You will develop skills in creating and managing social media ad campaigns and learn to evaluate the results of your marketing efforts.
Throughout the program you will be able to practice your new skills through practical projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you will earn both the Coursera and Facebook Digital Marketing Associate certifications, demonstrating your skills in social media marketing and using Facebook Ads Manager.
Once you earn your Facebook Social Media Marketing Professional certification, you’ll get exclusive access to the new Facebook Certification Career Network. A job search platform that connects Facebook certified professionals with 50+ top employers who are committed to finding talent through their certification programs. We will send you the link once you have completed all courses and passed the exam.
Develop the skills to be job ready
Whether you want to start a new career or change your current career, professional certificates on Coursera will help you get ready for a job. Learn at your own pace, where and when it suits you best. Sign up today and discover a new career path with a 7-day free trial. You can pause learning or cancel your subscription at any time.
Practical projects
Apply your skills with hands-on projects and build a portfolio that demonstrates your work readiness to potential employers. You must successfully complete the project(s) to obtain your Certificate.
Earn a career reference
When you complete all of the courses in the program, you’ll earn a certificate to share with your professional network and unlock access to career support resources to help jump-start your new career. Many professional certificates have hiring partners who recognize the credentials of the professional certificate, and others can help you prepare for a certification exam. You can find more information on the individual Professional Certificate pages where this applies.
Advantages of marketing with Facebook:
Facebook ads.
One of the best ways to use Facebook for your marketing is through Facebook ads. Facebook ads are such a valuable and efficient way to target your ideal customers because they allow you to localize your ads to your target market in a way that no other platform will allow you. This is because Facebook has a lot of information about their users that many other platforms would never have access to, as consumers freely share information about themselves across the platform. So you should be able to target prospects based on various criteria that will allow you to maximize potential just to target you with a very likely lead conversion.
Customer relationship management.
Believe it or not, many businesses use Facebook in a way that can significantly increase customer satisfaction and retention while lowering overall marketing costs. By using Facebook as a customer relationship management platform, you should be able to minimize the costs required to answer and answer your customers, and it will also effectively show potential customers how much you care about your customers, which can lead to more conversions, sales, and retention.
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