Facebook has announced that it is introducing a new ‘Feeds’ tab. (Credit: Meta)
Facebook has unveiled a new look for its mobile app as it becomes more of a discovery engine than just a social network.
The major update of both the iOS and Android versions of the app introduces a new ‘Feeds’ tab.
This is designed to show the most recent posts from friends, favorites, pages and groups, with no ‘suggested’ posts to pollute.
Feeds sit next to the existing Home tab, which is still the first page a user sees when they launch the app, and now becomes the place where other content is recommended to users based on their interests.
Mark Zuckerberg explained the changes in a post: “One of the most requested features for Facebook is making sure people don’t miss out on friends’ posts.
Today we’re launching a ‘Feeds’ tab where you can see posts from your friends, groups, Pages and more individually in chronological order.
“The app will still open a personalized feed in the Home tab, where our discovery engine will recommend the content we think you’ll find most important. But the Feeds tab gives you a way to further customize and manage your experience.”
In the Feeds tab, posts are listed chronologically. (Credit: Meta)
Facebook has long been a social media giant and is under increasing pressure in recent years from rivals like Snapchat and TikTok.
As a result, the company has undergone several revamps of its own platform and the introduction of similar features to its rivals – such as short videos – in an effort to fight the competition.
But some users have complained that as it expanded as a service, many of the things they come to the site for (like seeing the latest updates from friends and family) are harder to find.
Facebook said the revamped Home section would be the “starting point for connection, entertainment and discovery” of the service.
You will see the new Feeds tab appear sometime in the next two weeks. (Credit: Meta)
“(Home) is where you’ll discover new content through recommendations, in addition to connecting with your friends and family,” the company said in a blog post announcing the update.
From Home you can also create a Reel, see what your connections share on Feed and Stories, and build a community based on new and shared interests.
Your Home tab is uniquely personalized for you through our machine learning ranking system.
“This system takes into account thousands of cues to cut through the clutter and arrange content in the order we think you’ll find most valuable.
“We’re investing in AI to best serve the featured content in this ranked experience.”
The new layout will be rolled out to users worldwide in the coming week, Facebook said.
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