1 in 4 share Netflix account with their Ex

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With the news that Netflix has lost one million subscribers in the UK over the past three months, a recent survey found that the average Netflix streaming subscription is shared by five people, with 23% of password sharers admitting to using an ex’s account!

FandomSpot.com conducted a survey of 5,000 adults around the world who use streaming subscriptions, following news earlier this year that Netflix is ​​cracking down on password sharing. The survey found that the average streaming account is shared by five people, with more than a third (37%) of those who don’t have the account admitting they’ve never paid for a streaming subscription.

While the average streaming subscription in the US costs $8.99 per month, only three-quarters (74%) said people who currently use someone else’s streaming service would pay for their own subscription if they wanted. 26% of people confirmed they would miss the service if they had to pay for it themselves.

When asked those who use the streaming services of others whose account they use, two-thirds (70%) confirm that they use the account of a partner, friend or family member. Nearly a quarter (23%) admit to using an ex-partner’s account, 4% use an account paid for by their employer and 3% admit to using the account of someone they have never met.

As for the use of ex-partner accounts, one in fifteen (7%) adults who currently subscribe to a streaming service shared that they know an ex-partner is still using their account, and one in eight ( 12%) adults have their password in the past after finding out an ex had their login. Some people said they liked changing their password when they realized an ex was still using their account.

Of those who pay for their own streaming subscription, only a fifth (20%) of people care about other people using their account. When asked if they have issues with other people using their account, almost all (96%) confirmed that it was due to not being able to use the services when they wanted to. Of people who have shared their streaming account with others, one in ten (9%) confirm that they can’t remember who they shared their password with.

In March 2022, Netflix announced it would add new features that would allow people to securely share their account with friends and family members at an increased cost. The statement comes after the company confirmed that password sharing between households affects its “ability to invest in great new TV and movies.”

Says Alyssa Celatti of FandomSpot.com:

“It’s a well-known fact that streaming service accounts are rarely just for the bill payer, with so many people sharing their accounts with family, friends and even friends of friends! When Netflix released its statement a few months ago, we wanted to know how widespread password sharing for subscription services is.

“Our findings show that while there are new features, it seems like people can share their accounts with others, they will! It was also interesting to see how many people admitted to using an ex’s account – and quite funny to hear people really enjoy changing the passwords to prevent an ex from logging in and watching their favorite shows!”

The full survey results can be found here: https://www.fandomspot.com/streaming-account-sharing-study-2022/

July 20, 2022Chris Price

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